The best way to promote your blog post on Instagram is to talk about it on your Instagram stories.
Obviously, the best thing to do is use the swipe up function if you have over 10,000 followers. If you’re under 10,000 followers, you can still talk about it in your story and direct people to the link.
The only place you can add a link on your Instagram is in your bio. However, you can use a tool like Linktree to direct your follower to a page with multiple links.
The secret is in your stories. You can share your blog posts, videos and other fun things in your feed but this won’t appeal to people as much as they don’t enjoy being ‘advertised’ to.
With Instagram being the 2nd biggest social media platform right now, you could be missing out on a big chunk of traffic. If your audience is on Instagram, then you should be, too.