The first things that people will see when they click on your profile are your profile picture and your bio.
Make sure that your profile picture is professional and on-brand. The bio is where you have a few small lines to get the message of your brand across. Use it wisely.
Don’t stuff your bio full of information. Make it easy for readers to tell what you’re all about. Your profile image and bio are the first impression someone will get of your business and brand, and you can’t redo a first impression.
Write about how you help your ideal reader with their specific problems.
If your goal is to make money with Instagram, don’t shy away from posting the things you are selling. It helps the reader to see how it’s used and the real-life benefits.