Instagram allows you to grow a community around you and your business and connect with readers in a way that’s difficult to do on other channels. Using your Instagram the right way will allow you to grow your blog traffic and increase your sales dramatically.
Use the following tips to attract your ideal audience and grow your blog with Instagram.
1. Set Your Account Up for Success
The first step is to look at why you want to grow your Instagram. Is it a numbers thing? Do you want to make more money? Connect with more people? Build your brand?
Drilling down on the reason behind growing your Instagram gives you clarity on what type of content to create. What does success look like based on your goal? Is it more followers, more sales, more traffic?
Every post you publish needs to be for your ideal reader or it will be a waste of time. You need to bring them value and have a strategy behind each post.
The best way to find out what to post about? Ask your audience, and follow other people in your niche who have already built a following on Instagram. Don’t copy what others are doing exactly. But learn their strategy and figure out how you can model it in your own business.
2. Perfect Your Blog Promotion Plan
When you concentrate on your Instagram, it’s easy to get sucked into it and forget the main purpose — to direct people to your blog.
For people to go to your blog, they need to know it’s there. You need to reference your blog and tell people to go there.
Link in bio
There is only one place on your profile that you can put a clickable link, and that is in the website link part in your bio. You will need to copy and paste your blog link in there, or any link you wish to direct people to.
This is the most important part of your blog promotion strategy.
Stories on Instagram allow people to see the real you, and this is where they will connect with you. Think of it as reality TV. We love to see what people are doing and who they are.
You can use stories for people to get to know you, but the most important thing that you can do in your stories is to provide free information and a ton of value. Point people towards your blog and resources that they can get on there.
Using our platform can help you gain likes and followers for your profile and your posts. Creating a simple CPC plan, adding a budget and watch your account grow!
3. Speak to Your Target Audience in Each Post
Aside from consistency, the most important aspect of growing your Instagram is relevancy. Don’t post just to post. Make sure your content solves your ideal reader’s problem.
The best way of doing that is to ask your target audience what they would like to see. You can use surveys to do this and put the link in your bio.
If you are taking them on a journey, tell them where you have been and how you can help them. People will connect with a story, and it’s a good way for them to get to know you.
Remember, everything that you post is for them. Write your posts as though you are talking to one of your readers and this will resonate with them.
4. Understand the Importance of Hashtags
You should never ignore the importance of using good hashtags, as they could be the reason that people find you and want to follow you.
The great thing about hashtags on Instagram is that people can choose to ‘follow’ whichever hashtags they want. That means you can show up in their feed even if they are not following you.
If people are browsing through a particular hashtag, this is also where they will stumble across your account.
On Instagram you can use up to 30 hashtags on each post, but it’s important to remember to only use hashtags relevant to your post. It’s tempting to use popular hashtags to expand the reach of that post, but it won’t attract your ideal audience.
You can use up to 30 hashtags on each post, but it’s important to remember to only use hashtags relevant to your post. It’s tempting to use popular hashtags to expand the reach of that post, but it won’t attract your ideal audience.
5. Don’t Forget to Network
One of the best tips that we can give you is that Instagram will reward you for the time that you spend on the platform. The more time you spend on there, the more that Instagram will show your content in other people’s feeds.
Follow other bloggers, like and comment on their posts, share their posts, chat to them via messages, etc.
But be genuine. Don’t do it because you want something from them, but because you genuinely like their content. Ideally, they’ll appreciate it and return the favor, but don’t expect to get anything in return.
6. Differentiate Yourself
Instagram has 1 billion users. While that means there’s a lot of competition, it also means you have the potential to get in front of a lot of people.
In order to find your following, you have to differentiate yourself from other accounts in your industry.
What makes you unique? What can you do differently from anyone else in your niche?
Now is not the time to be humble. Think about what you’re good at, the things that will enable people to connect with you, your unique style or personality. Show those to your audience.
Are you good at writing? Use this to your advantage by writing amazing copy in your posts and stories.
Are you a good photographer? Draw people in with your images.
People love to see the process. They love to see the behind the scenes and the not-so-perfect staged Instagram posts that we used to see a lot more of.