Who wouldn’t want to get traffic to your website for free?
If you’ve been running a business with a website for any length of time, you’ve experienced this principle firsthand. In order to make sales and get happy customers, you have to draw people to your site.
So you know website traffic is important, but maybe you don’t know exactly how to get enough of it. In this blog we’ll show you how you can get free traffic to your site!
How To Get Traffic To Your Website:
- Organic SEO
- Social Media
- Emails & Newsletters
- Influencer Marketing
SEO is really the backbone of your website. Without SEO your website will linger on Google, Bing, Yahoo, etc and not get any traffic. Making sure your website has keywords. For instance, let’s say you own a pizza place in Chicago and you want to get more traffic through SEO. So you take the phrase “best pizza restaurant in Chicago” and put it everywhere you can on your website–in the landing page copy, on the “About us” page, on the “Contact” page.
The number of global social media users is expected to reach 2.5 billion this year, and your target audience is part of that gigantic number. Social media can be a great way to leverage some free website traffic–but only if you use it correctly.
How do you use social media posts and profiles to get traffic to your website for free?
First of all, it’s important that you explore multiple platforms.
Don’t limit yourself to just Facebook or Twitter. Also check out Instagram, LinkedIn, Snapchat, and Pinterest.
Pinterest is a much bigger player in regards to web traffic than many people think. Thanks to the ripple effect of pins, Pinterest drives millions of visits to websites daily.
Find a few platforms that your target audience frequents and then get going. You can easily get lots of free website traffic from your profiles on all of these social sites.
Pretty much every social platform offers a place for you to write a few lines about yourself and include a link. By providing the link to your website and writing a brief, catchy hook about what you do, you can entice first-time visitors to click on the link.
Not only can you get more views from your social media profiles; you can also get more views from social media posts, which will pop up frequently in your followers’ feeds.
Using hashtags is a way to get even more eyes on your posts. You can use hashtags based around your location and your industry. For instance, #chicagofitness or #atlantanonprofit.
Another great marketing tactic is to share the most recent blog post from your website. Or even share an old post for a Throwback Thursday.
Brands who publish 15 new blog posts each month and who share those posts on social media average 1,200 new leads per month! So sharing engaging, educational blog posts is a great way to get traffic to your website for free.
When you write a blog post, think about all the other ways you can use it. How can you repurpose one piece of content into multiple pieces of content? By taking the central idea of your blog post and creating a video, an infographic, and a podcast episode with it, you’ll have more pieces of content to share via social media or email, which equals more traffic to your site.
It’s also a good idea to make sure your blog posts are easy to share.
Include social share buttons (like the ones above) at the top or bottom of each post and encourage people to share if they enjoyed the post, getting more eyes on your website.
As you experiment with posting different blog posts on social media, make sure to track your analytics (most social platforms offer a fairly simple way to do this). Take notes on what’s performing best.
Stats and studies show that more than half of marketers say email is the single most effective channel they use to grow their revenue. Even if email doesn’t instantly produce conversions, it can do other important things, like help customers trust your brand and get traffic to your website for free.
If you aren’t familiar with the practice of influencer marketing, it works something like this: you send your products to an influencer (someone with credibility and a large reach in your industry), and they promote them to their followers.
Using another tool like AddMeFast is a great platform to utilize to build traffic. Enter your website, choose the CPC method and watch the hits come in!